文档介绍：: .
...............................................................10
（三）特点.............................................................................................................................10
（四）功能.............................................................................................................................10
（五）包装.............................................................................................................................10
六、价格策略.................................................................................................................................10
（一）定价策略.....................................................................................................................10
（二）市场现状.....................................................................................................................11
（三）定价因素.....................................................................................................................11
（四）最终定价.....................................................................................................................11
七、渠道策略.................................................................................................................................11
八、推广策略.................................................................................................................................12
（一）推广目标.....................................................................................................................12
（二）推广组合.....................................................................................................................12
（三）推广计划.....................................................................................................................12
九、广告策略..............................................................