《什么是战略》（迈克尔·波特撰写）.pdf

文档介绍：Michael E. Porter)
positioning
20
1
petition
20 80
operational effective-
ness strategy
time-based
competition
reengineering
productivity
frontier
strategic posi-
tioning
2
Lotus Notes
10 50
. Donnelley &
Sons
Quebecor World
Color Press Big
Flower Press
learning
organization
20 80 7%
1995
20 80 4 . 6 %
3
competitive zero-petition
convergence
Southwest
pany
20 70 80
Sony Canon Sega
20 80
Hirotaka Takeuchi
Mariko Sakakibara
4
15
25
5
737
6
8
Ikea
5
Jiffy Lube
International
variety-based posi-
tioning
mutu-
al fund
CarMax
Circuit City Stores
CarMax
6
Vanguard Group
index fund
Citibank
25
lender
Bessemer Trust
needs-based pany
500 1:125
14
7
Carmike
Cinemas
20
access-based positioning
2%
5%
petitive
Strategy generic strate-
gies
Continental Lite
8
Delta
Air Lines
Continental
Airlines
Continental Lite
JC

17 Sears
NC-17
straddling
trade-offs
9
Neutrogena Corporation
PH Ivory Soap
10