文档介绍：: .
practical problems exposed constantly
such as weak implementation of brand salesprocesses low quality
of sales personnel qualifications poor solidarity high staff
turnoverlow customer loyalty and low profits. Dealers focus on
the low-level competition aboutsales price and can’t help but
concentrated on short-term target such as sales volume
taskassigned by auto manufacturers. Because of operation
pressure many serious problems currently exist in 4S storessuch
as emphasis on quotBusinessquot quotOperationquot but neglect
quotTraining personquotquotManagementquot and other similar
phenomena. Sales department managers have beendragged down
all day in their daily sales while not devote special effort to
consider thesales team building. The most urgent task of auto
dealers is to cultivate more excellent staffand build a
high-performance team who can provide high-quality service and team are key element of auto 4S shops. This
thesis theme is quotThe construction and management of
high-performance salesteam in 4S car storequot. This thesis is
based on the current status of automobile 4S dealersusing
knowledge of Organizational Behavior Management Human
Resource Managementand other professional theories. The author
is a sales manager and possesses 5 years ofpractical work
experience ranging from sales consultant to sales manager
ranging fromsales department to marketing department in a car 4S
shops. He makes use of hisprofessional background to write this
thesis. The author aims to construct a series ofeffective method of
sales team management through this thesis. Details contain: Focus
on human-oriented management recruiting sales staff
withlearning ability high moral character positive values rational
people-orientedmanagement in institution management accurate
and effective inc