文档介绍：: .
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. 项目优劣势分析 ··········································································································· 16
. 自身优势 ················································································································· 16
. 现存劣势 ················································································································· 16
. 机会 ························································································································· 16
. 威胁 ························································································································· 16
2. 项目定位及业态规划建议 ·············································································· 17
. 项目存在问题分析及解决建议···················································································· 17
. 项目定位依据 ··············································································································· 19
. 考虑定位时需注意的因素 ······················································································ 19
. 主要目标消费群的消费特性及消费力分析 ·························································· 20
. 整体商业可持续发展的路径与策略选择 ······························································ 20
. 项目主题定位建议 ······································································································· 22
. 业态规划建议 ··············································································································· 24
. 项目业态分布比例建议 ·························································································· 24
. 业态具体布局建议 ······································································································· 25
. 商