文档介绍:the research of chain operation
Introduction:In China,KFC,MacDonad’s can be saw everywhere,where there is people ,there are KFC and MacDonad’, the develop of traditional chinese food restaurant make Chinese disappointed , in the final analysis , they don’t have unifed name ,unifed purchase ,unifed destribution,unifed price,unifed service,nuifed advertise,unifed manegement
and unifed accounting,which they can’nize a chain ,if the chain operation can be true some day ,we can met the “spring” of the traditional Chinese restaurant .Thus ,it is necessary for us to know the advantage of the chain operation and applied it in our industry .
Literature review:
The advantage of
Chain operation
1)“the eight unified”
2)Increasing the market share
3) Strengthen the corporate image;
4)Improve petetive;
5)Lower operating expenses;
6)Guide the production area;
7)increase the job opportunity;
8) good for customers’ choice;
logistics strengths
1)systemstic of the logistic of chain manegement;
2)the retionalization of the logistic of chain manegement;
3)the standardiazation of the logistic of chain manegement;
4)The core chain management
Studies on the status quo of China’s chain operation
 
Abstract : In this paper,there are two ways to explore the advantages of the chain operations, noting that the development of chain management system ca