文档介绍:河北大学
硕士学位论文
时政新闻亲和力研究
姓名:韩强
申请学位级别:硕士
专业:新闻学
指导教师:杨秀国
20100501
摘要
摘要
本文共分五章对如何提升时政新闻的亲和力进行了研究和梳理:不争事实:时政新
闻缺少亲和力;严峻现实:时政新闻急需增强亲和力;急迫任务:打造时政新闻亲和力
的主要途径;典型引路:提升时政新闻亲和力的操作范式;分寸把握:正确处理时政新
闻亲和力的几个关系。笔者紧扣亲和力,开篇即提出时政新闻缺少亲和力的问题,之后
的章节分别从时政新闻缺少亲和力的原因、症结,增强亲和力的途径、方法等方面进行
了详细论述,有理论分析,也有具体操作。
由于时政新闻涉猎内容广泛,如果一一研究将是一个难以企及的庞大工程,而且也
会造成用力均衡、主题不集中的缺陷,导致研究无法深入,达不到预期效果。因此,本
文在“典型引路:提升时政新闻亲和力的操作范式”一章中,专门挑选了时政新闻中常
见、重要的内容,如两会报道、领导活动、节庆报道、政策解读等四部分。由于对时政
新闻的分类及挑选是出于主观认识,难免有偏颇之处。此外,笔者对其它类型媒体时政
新闻缺乏细致研究,本文的个案选择主要是纸媒,没有过多涉及电视、广播、网络。在
写作中,前人学者的创造性学术成果给了笔者很大的启发,很多想法也源于此,在此对
他们的学术素养表示敬佩。由于本人才疏学浅,在该问题的研究上难免有不当、不及之
处,敬请专家学者给予指正。
关键词时政新闻亲和力途径
I
Abstract
Abstract
There are five chapters in this article which has researched and carding on how to
enhance the affinity of political news. The lacking of affinity in the political news is a
indisputable fact and enhancing the affinity in it is grim reality. The urgent task is how to
build the affinity of political news. The typical leading way is operating paradigm of
enhancing the affinity of political news and the measured grasp is how to handle the several
relationship of it correctly. The author gets close to affinity. At the start ,the author proposed
the question that political news lacks affinity. The following chapters discuss detailly on the
reason, crux for lacking of affinity , the way and methods of enhancing it in the political news.
not only there is theoretical analysis, but also specific operations.
Because the political news covers a wide range of content, not only the study will be a
difficult enterprise and large-scale projects, but also the defect of force not balanced and
theme not concentrated will be emerge. all in all ,the research is unable to rate to reach
the desired effects. in order to avoid the above conditions, in the chapter“ typical leading
road: operating paradigm of enhancing the affinity of political news”, the author singles some
common and