文档介绍：中国跨境电商市场分析及营销
Guangzhou Yinghu Co., Ltd
per day
At bus stop, listen
to new music playlist
8:30am
Buy new tote to take to Coachella
11:15am
Browse festival styles on YouTube
7:15pm
On bus, check email
for sales this weekend
5:29pm
At lunch, play Scrabble while waiting in line
1:33pm
Use flashlight app to find dropped earring
11:09pm
Use maps to get directions to Creole food truck
1:13pm
At work, book Coachella tickets
11:36am
Wake up and read news online
6:50am
On the bus, read articles about Coachella
8:42am
150x
定位
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Be there when they are interested in your product
Show your ads with similar topics
Target specific keywords.
Target your demographic audience
Auction
Demo in buckets:
18-24, 25-34, 35-44, 45-54, 55-64, 65+.
兴趣定位
关键字定位
主题定位
人群定位
再营销
覆盖面
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GVN
(视频网络)
覆盖面
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GVN
(视频网络)
衡量
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GVN
(视频网络)
“一种格式打天下”的策略已经行不通了。
消费者会按情况使用不同的设备来满足他们当时的需求,无论这些需求是学习、发现、搜索还是购物。
10+
人们做出购买决策前查阅的信息来源数量
的消费者
若拥有多种设备,会变换使用不同的设备来完成某项任务
2 倍
看到具有针对性的数字广告后,受影响的几率提升 2 倍
90%
消费者购买历程比以往任何时候都更加复杂
消费者在调研时会使用多种信息来源
网站和应用
搜索
电子邮件