文档介绍:该【康师傅公司 策略品牌行销 】是由【核辐射】上传分享,文档一共【100】页,该文档可以免费在线阅读,需要了解更多关于【康师傅公司 策略品牌行销 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。康师傅公司策略品牌行销
TheTop20Brandsof2000
Rank
Lastyear’s
Rank
brand
BrandValue
$billions
Country
1
1
Coca-Cola
US
2
2
Microsoft
US
3
3
IBM
US
4
7
Intel
US
5
11
Nokia
Finland
6
4
GeneralElectric
US
7
5
Ford
US
8
6
Disney
US
9
8
McDonald’s
US
10
9
AT&T
US
8
TheTop20Brandsof2000(續)
Rank
Lastyear’s
Rank
brand
BrandValue
$billions
Country
11
10
Marlboro
US
12
12
Mercedes
Germany
13
14
Hewlett-Packard
US
14
--
CiscoSystems
US
15
20
Toyota
Japan
16
25
Citibank
US
17
15
Gillette
US
18
18
Sony
Japan
19
19
AmericanExpress
US
20
24
Honda
Japan
Source:Interbrand’sAnnualSurvey
9
TheTop20Brandsof2003
Rank
Brand
BrandValue
$billions
Country
1
Coca-cola
US
2
Microsoft
US
3
IBM
US
4
GE
US
5
Intel
US
6
Nokia
Finland
7
Disney
US
8
McDonald’s
US
9
Marlboro
US
10
Mercedes
Germany
10
TheTop20Brandsof2003(續)
Rank
Brand
BrandValue
$billions
Country
11
TOYOTA
Japan
12
Hewlett-Packard
US
13
CITIBANK
US
14
FORD
US
15
AmericanExpress
US
16
GILLETTE
US
17
CISCO
US
18
Honda
Japan
19
BMW
Germany
20
Sony
Japan
Source:Interbrand’sAnnualSurvey
11
*
*
12
*
13
全球前100名的亞洲品牌
Rank
Brand
11
Toyota
18
Honda
20
Sony
25
Samsung
32
Nintendo
39
Canon
79
Panasonic
89
Nissan
Source:Interbrand’sAnnualSurvey
14
Tobrandistoburn(烙印)
15
*
16