文档介绍：Background, Methods and Management Principles
背景,方法和管理原则
July 2005 2005年7月
VALUE CHAIN WORKSHOP价值链讨论会
Canada, November 1999
WORKSHOP OBJECTIVES讨论会目标
To develop deeper understanding of value chains in the global food system发展对于在全球食品系统中价值链的更深层的理解
To address value chain project design and formation从事价值链计划的设计和形成
To develop value chain program and project management skills发展价值链项目和计划管理技术
Canada, November 1999
CONTENT内容
Part 1: General introduction on value chain development 部分1:总体介绍价值链发展
Part 2: Principles of value chain project development 部分2:价值链计划发展原理
Part 3: Cases and critical ess factors 部分3: 案例和重要成功因素
Canada, November 1999
PART 1
GENERAL INTRODUCTION ON VALUE CHAIN DEVELOPMENT部分1:总体介绍价值链发展
Canada, November 1999
CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变
Mass individualisation
Reaction industry
concentration
added value
internationalisation
new technology
co-operation
Fundamental shifts
pluriform consumers
consumer driven
market access
industry responsibility
sustainable solutions
Chain reversal
Canada, November 1999
consumer
trade
producer
consumer
retail
Present
market pull
long term
chain oriented
Past
product push
short term
linkage oriented
trade
producer
retail
Chainreversal
CHANGES IN THE GLOBAL FOOD SYSTEM
Canada, November 1999
CHANGES IN THE GLOBAL FOOD SYSTEM
Changing structure
production
products
distribution
Canada, November 1999
DK: FOTEK/MAPP
UK: IGD
NL: ACC
WORLD-WIDE ATTENTION FOR CHAIN
DEVELOPMENT
PT: SPI
Canada: AFC
Brazil: Pensa
Europe: ECR
Australia: Supermarket
to Asia
Japan: Tie-up
food chain
Thailand:
Supply Chain
Fresh Produce
US: ECR and EFR
Canada, November 1999
Retail strategy
零售策略
CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变
Branding商标
Internationalisation国际化
Interactive home shopping交互式家庭购物
Retail activities
零售活动
Developing shop floor brand发胀购物层商标
Investments in the supply chain投资供给链
Mass marketing大规模销售
Direct customer relationships 直接客户关系
Brand integrity and brand cul