文档介绍：Video & DVD Retail & Hire
Market Report 2002
Seventh Edition 2002
Edited by Emily Pattullo
ISBN 1-84168-356-6
Video & DVD Retail & Hire Foreword

In today’petitive business environment, knowledge and understanding
of your marketplace is essential. With over 25 years’ experience producing
highly respected off-the-shelf publications, Key Note has built a reputation
as the number one source of UK market information. Below are just a few of
ments our business partners and clients have made on Key Note’s
range of reports.
“The Chartered Institute of Marketing encourages the use of market research as
an important part of a systematic approach to marketing. Key Note reports have
been available in the Institute’s Information and Library Service for many years
and have helped our members to build knowledge and understanding of their
marketplace and their customers.”
The Chartered Institute of Marketing
“We have enjoyed a long-standing relationship with Key Note and have always
received an excellent service. Key Note reports are well produced and are
always in demand by users of the business library.”
“Having subscribed to Market Assessment reports for a number of years, we
continue to be impressed by their quality and breadth of coverage.”
The British Library
“Key Note reports cover a wide range of industries and markets — they are
detailed, well written and easily digestible, with a good use of tables. They
allow deadlines to be met by providing a true overview of a particular market
and its prospects.”
NatWest
“Accurate and relevant market intelligence is the starting point for every
campaign we undertake. We use Key Note because they have a report on just
about every market sector you can think of, and the information is
comprehensive, reliable and accurate.”
J Walter Thompson
“Market Assessment reports provide an prehensive source of
information for both account handling and ne