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外国企业发展战略书.pptx

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外国企业发展战略书.pptx

上传人:zhangkuan1438 2023/1/28 文件大小:500 KB

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外国企业发展战略书.pptx

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文档介绍:该【外国企业发展战略书 】是由【zhangkuan1438】上传分享,文档一共【34】页,该文档可以免费在线阅读,需要了解更多关于【外国企业发展战略书 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。1
MANAGEMENT: AGLOBALPERSPECTIVE WeihrichandKoontz
,Policies,andPlanningPremises
2
1. Thedefinitionofstrategy;
2. Thestrategicplanningprocess.
★★★★
★★★
Thehierarchyofstrategies;★
Theindustrialanalysis
7. Porter'sgenericstrategies;★★
8. Delphitechnique;
Chapterobjectives
3

Strategyisthedeterminationofthemissionandthebasiclong-termobjectivesofanenterprise,followedbytheadoptionofcoursesofactionandallocationofresourcesnecessarytoachievetheseaims.
Policiesaregeneralstatementsorunderstandingsthatguidemanagers'thinkingindecisionmaking.
4
Understandingofstrategy
Wherearewe?
Wheredoyouwanttogo?
Howcanwegetthere?
5
Casestudy
WhatisthemajorbusinessofSamsung?
WhatisthemainproblemofmostKoreanconglomerates?
WhatisthebasicvalueofSamsung?
Accordingtothebasicvalueanditsphilosophy,whichareemphasizedinSamsung?
Whatcanwelearnfromthecase?★
6

7
TheStrategicPlanningProcess
Inputstotheorganization
Industryanalysis
Enterpriseprofile
Developmentofalternativestrategies
Evaluationandchoiceofstrategies
Medium-andshort-rangeplanning
Implementationthroughreengineering,staffing,leadership,andcontrol
Consistencytestingandcontingencyplanning;
8
2-1Inputstotheorganization
People;
Capital;
Managementskills;
Technicalskills;
……
Goalsofstakeholders;
Employees;
Consumers;
Suppliers;
Stockholders;
Governments;
Community;
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2-2Industryanalysis★
Competitionwithinanindustry;
Thepossibilityofnewfirms;
Theavailabilityofsubstitute;
Thebargainingpositionsofsuppliers;
Thebargainingpositionsofbuyers
10
2-3Enterpriseprofile
Missionsorpurpose;
Orientation,values,andvisionsofexecutives;
Strategicintent;