文档介绍：Behavior munication (BCC) 行为改变交流
Program for Appropriate Technology in Health (PATH)
帕斯适宜卫生科技组织
Chengdu, China,December 17, 2003
Behavior munication (BCC) is... 行为改变交流是指
“A process for promoting and sustaining health changes in behavior in individuals munities through participatory development of appropriately tailored health messages and approaches that are conveyed through a variety munication channels”
“通过参与式开发有针对性的健康信息和方法,并通过多种传播渠道把它们传递出去,从而促进和保持个人和社区改变其健康行为的一个过程。”
(引自帕斯PATH“为文化低的人们开发HIV/AIDS/STIs材料指南”2002年12月)
(Source: PATH, “Developing Materials on HIV/AIDS/STIs for Low-Literate Audience”, December, 2002)
行为改变交流(BCC is…)
integrated into an overall program
整体项目的有机组成部分
an interactive process munities
社区参与的互动的过程
tailored messages and approaches using a variety munication channels
多种传播渠道传递有针对性的信息和方法
positive behaviors to promote and sustain behavior change
促进积极的行为并使行为变化持续
Old IEC approach: Sender sends message to audience
传统的方式:“传播者”将信息传给听众
Do this!
Audience selects message from trusted source: acts only if perceived as advantageous
听众选择来自信得过的来源的信息:只有意识到好处时才会采取行动
New Approach:
新的方法
BCC: evolved from traditional IEC approaches
行为改变交流:传统宣传教育方法的进化
Old:传统方法
New:新的方法
“I use condoms all the time now. Girls feel safer too.”
“我现在每次都用安全套,女孩们也觉得更安全了。”
“Sex can kill you!”
性行为是非常危险的!
Why BCC? -- Role of BCC in Behavior Change 行为改变交流在行为改变中的作用
Increase knowledge 增长知识
Improve skills & sense of self-efficacy 提高自信和技能
Promote essential attitude change促进必要的态度转变
Create demand for information and services
创造对信息和服务的需求
Promote preventive behaviors and self care 提倡预防行为和自我保健
munity dialogue 促进社区对话
Reduce stigma and discrimination 减低歧视
Advocate for policy changes 倡导政策改变
Promote services for prevention and care
加强预防和保健服务
How to develop BCC Strategy? -- Guiding Principles 制定行为改变交流战略的指导原则
An ponent of prehensive program 综合性项目的有机组成部分
Based on systematic formative assessment and process 以系统的形成性评估为依据
Clear behavior intervention objectives 明确的行为干预目标
Developed with active