文档介绍：本科毕业论文外文原文1
外文题目: HOW R&D TRANSFORMED DSM
出处: Research Technology Management
作者: Arjan wan Rooij
原文:
HOW R&D TRANSFORMED DSM
Abstract
A long-term perspective on R&D at the Dutch pany DSM illuminates two crucial and interrelated challenges in the management of R&D. On the one hand, companies must keep their research focused on the technologies and markets they use and avoid research its sponsor cannot profit from. On the other hand, companies must enable R&D to generate the options that can revitalize its current businesses and open up new ones. These options may be risky and fall outside the framework of current markets and technologies but at the same time promise high profits and ensure survival petitive, high-tech industries. To realize the full potential of R&D, companies need to create an arena for research: a space where R&D can generate options and where mitment between R&D and pany can be nurtured.
What is, and what should be, the role of R&D in pany? How should business management direct R&D? Such questions panies during the 20th century and will continue to occupy them in this one.
This article explores these issues with the example of the Dutch pany DSM. pany has survived for more than a century by transforming itself from a coal pany to a fertilizer producer, to a diversified bulk pany, and again to pany focused on fine chemicals and high performance mat