文档介绍：《社交商》读书笔记(Reading notes of social quotient)
"Social business" reading notes
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What is the most important thing? The answer to this question, determines a person's basic value orientation and behavior, but also determines the quality of life and human life, the final "input output"
"Social business" is not a time to let people feel relaxed -- it is not a popular book and sensational writing pleasing sense, but in plain language and arguments expressed a subversive opinions mon sense is. To the attentive readers, this is a book to change the world outlook and the mentality of the book. Of course, the author's real intention is not to do the theory of his article. To understand the essence of the book, the reader may read a Book postscript and appendix. After the title of "the most important thing" shows the intention of the author to write this book.
What is the most important thing? The answer to this question, determines a person's basic value orientation and behavior, but also determines the quality of life and human life, the final "input output". Metaphor of the 2002 Nobel prize in economics Kahneman the "hedonic treadmill" might make us aware of what is "the most important thing".
The economic theory of Kahneman is unique in its first theory of "ultimate concern" is very different from the traditional "economic man" hypothesis. In order to facilitate the theoretical derivation, the traditional economics needs and behavior of people is greatly simplified, is simplified as a "one dimensional man": always with a rational way of calculating, seek to maximize their own interests of the people. This hypothesis is a kind of theoretical construction of "easy way", but in the course of time was regarded as a self-evident truth, and thus e a universal "common sense" and "world out