文档介绍：毕业论文(设计)外文翻译
Managing the risk aspects of the product development process at the pany
The aim of this paper is to describe an innovative practice that has implication for new product developers within and outside the pharmaceutical industry.
. Upjohn, a physician practicing in the city of Kalamazoo, Michigan in the late 1800s, founded the pany. The local population included a number of followers of the Seventh Day Adventist faith, whose beliefs discourage meat eating. As a result, there were significant health issues related to iron deficiency anemia. To remedy the situation, the physician started pound “iron” pills to provide the important mineral to his patients who had to rely on vegetablesources.
The pills were not Dr Upjohn’s primary focus and he assigned the “pill-rolling” operation to one of his brothers who implemented sound business practices and hired a sales force. Within several years, the operation spawned a number petitors. One finding startled the brothers. Some iron pills on the market were so hard that a man wielding a hammer could pound them into a soft pine board. The pills passed through the body without being absorbed. It became a standard technique to arm salespeople with hammers, boards, petitor’s pills and demonstrate their hardness. In contrast, the pany’s pills could be crushed to a powder by a salesperson’s thumb. That demonstration vitalized