文档介绍：毕业论文(设计)外文翻译一、-anizations原文:-anizationsintheUnitedStates(TheUrbanInstitute,2006).Thenon-%ofgrossdomesticproductintheUnitedStates,reporting$$’sworkforce(TheUrbanInstitute,2006).Thenon-petitive,anizationsareconstantlyworkingtoattractdonors,volunteers,employees,grantfunding,,manynon-monlyassociatedwithfor-profitcorporations,Popularmarketingconcepts,suchasmarketsegmentation,marketorientation,databasemarketing,andbranding,essfullyappliedtothenon-profitsector(Ewing&Napoli,2005;Venable,Rose,Bush,&Gilbert,2005).munications(IMC),describedastheintegrationofadvertising,publicrelations,directmarketing,prehensiveplan(Caywood,1997),hasalsoemergedasavaluableapproachfornon--municationtacticslikedonorappreciation,face-to-munication,-BuildingStrategyNon-anizationsbenefitfromcreatinglong-termrelationshipswithsupporters(Weir&Hibbert,2000).etoanon-anizationfor12-18months(Gaffney,1996).Thereforetomakeitsinvestmentinrecruitinganewdonorworthwhile,-anizations,thetwolargest,andarguablythemostimportant,anization’sservices(Venableetal.,2005).essfulwithbothofthesestakeholdergroups(Weir&Hibbert,2000).tandBarkensjo(2005)studiedfiverelationship-buildingtacticswithindividualswhoreceiveservicesofferedbyhumanwelfarecharitiesinGreatBritain:1)relationshipadvertising;2)two-munication;3)databasemarketing;4)face-to-facecontacts;and5)-,,,andtheconsequencesofarelationshipcanbeviewedintermsoftherewardsrecei