文档介绍：成都信息工程大学
国际市场营销导向对企业产生的影响
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The influence of international marketing orientation on the enterprise
Abstract
International Marketing Under the influence of economic globalization, International Marketing refers to the inflow of goods and services of more than one country in the hands of the consumer or user process. In other words, international marketing is a social and a cross-border management process, enterprises through planning, pricing, promotion and guidance, to create and exchange of products and value in the international market to meet the needs of multinational customers and access profit activities.
World economy, technological development is uneven, especially today's highly developed science and technology, no country can’t have all the resources needed for the national economy, not to have all the advanced technology development needs. To accelerate the development of the national economy, we need to actively carry out international marketing, domestic products into the international market. The smooth realization of the value of a product and get more profit through exports, the introduction of advanced scientific technology and equipment to speed up the country's economy development of.
Key words: management orientations; International marketing ;
Introduction:
International Marketing
The basic principles and methods of intern