文档介绍：English ads
Making:
Customs Declaration
Class one
Group four
The Coca-pany exists to (存在) benefit and refresh (提神;提醒)everyone it touches. Founded in 1886, pany is the world’s leading manufacturer, marketer, and distributor(经销商)of nonalcoholic beverage (饮料) concentrates (;集中;浓缩 )and syrups (糖浆), used to produce nearly 400 beverage brands. The corporate headquarters (公司总部)are in Atlanta, with local operations (经营)in over 200 countries around the world.
Challenges in Achieving Local Relevance( ,关联实用性): Coca cola
Keeping The Classic Look and Taste Worldwide
When Coca-Cola was first introduced into the Chinese market, Chinese characters (; 特点; 字母; 角色;,印; 使具有特征)selected(; 挑选; 选拔;; 挑选出来的; 苛择的)sounded like Coca-Cola but actually meant, “bite the wax tadpole.”(蝌蚪啃蜡)
In Russian, “enjoy” was changed to “drink,” because “enjoy” has a particular sensual (; ***上的; 世俗的)connotation, in that language, that doesn’t apply to soft drinks.
Some slogans have focused on the quality of Coca-Cola (‘It’s the Real Thing’), while others celebrate the drink’s refreshing taste (‘The Pause that Refreshes’). Others reference Coke’s role in social occasions such as meal times (‘Things go Better with Coke’).
Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way municate about Coca-Cola.
The 1906 slogan, “The Great National Temperance Beverage,” reflects a time when the society in the United States was veering away (改变) from alcoholic beverages, and Coca-Cola provided a nice alternative(; ***的; 备选的; 其他的;).
Other slogans have concerned our sales figures, such as "Three Million a Day" from 1917 or "Six Million a Day" from 1925. In terms of drinks a day, that's a vast(; 巨大的; 大量的; 巨额的;
; 广大无边的空间) difference from the one billion a day mark The Coca-pany passed in 1997.
Some slogans for Coca-Cola have concentrated on the quality of