文档介绍：大学生网络消费行为利弊分析+文献综述
摘要网络发展的逐渐成熟,不断的改变着人们的生活****惯,特别是网络消费的出现,为消费者们增加了一个新的消费渠道,在网络消费的人群中,大学生成为了这类人群的中坚力量,然而由于大学生本身的特殊性和网络消费这一新兴产物自身的特点决定了这一组合必然会引发出许多问题,本文通过大学生消费行为的利弊分析寻找出其中的问题,从个人角度来看,大学生对于上网时间和消费资金的管理上存在一定的问题,无法合理的安排网络消费所需要的时间和闲置资金的有效利用。从消费观念上来看,大学生自身经济没有独立,没有固定的收入,价值观念还未完全成熟,这使得大学生容易被其他不利的消费观念所误导,从而养成不好的消费****惯,导致社会风气败坏,阻碍网络消费的健康发展。为了解决这些问题,大学生首先要了解自己真正的需求是什么,从而提升网络搜寻的效率。其次,应该对手头的闲置资金有一个完整的规划,充分发挥资金的利用率。8596
关键词:大学生;网络消费;消费观;时间控制;资金管理。Abstract
Network development matures changes continually living
habit of human. The emergence of consumption, in particular, gets a new style of consumption for the consumer. College students work consumption e increasingly importance, however due to the particularity of college students themselves and The emergence of consumption product itself determines bination is bound to cause many problems, this article through the analysis of the advantages and disadvantages of college students' consumption behavior to find out the problem, from a personal point of view, college students have certain problem about time and consumption funds management, student can not arrange reasonably time and effective use the consumption funds. no independent economy, college students themselves have no fixed e, the value is not fully mature, which mak