文档介绍:该【乐高论文 】是由【帅气的小哥哥】上传分享,文档一共【18】页,该文档可以免费在线阅读,需要了解更多关于【乐高论文 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。,CollegeofHumanities&,,’slogicandstructure,,wewanttothanksforourcounselor,’’panyisLego,,,Legosalesvolumeincreasednearly50%?Thesub-questionisthatHowcanLego’petitorinSiping?Tosolvetheseproblems,'sstrengths,weaknesses,opportunitiesandbiningwithinternalandexternalenvironmentsanalysis,wecangetsomedetailinformationaboutproblemthatLego’’sretailshopentersSipingmarket,weusedPorter',petitivesituationofLego’’consumptionstylesinSiping,weusedbuyingbehaviortoknowcustomers’ %(DKK)%?petewithLego??---HowcanLego’petitorinSiping?,,,it’,,it’,economic,social,,it’,weaknesses,(4Ps)Itincludesproduct,price,,another3Ps-people,process,physicalevidenceareadded..Porter’,threatofsubstitutes,bargainingpowerofcustomers,bargainingpowerofsuppliersandinter-’[1]Datasource:/,%[2]Datasource:/Fromthisfigure,%%%.’,creative,,Legogames,Legoeducation,’’’-,,suchasAmazon,’’,Legoeducation,LegodesignbyME,LegoInsideTour,AdultLegofans,’,’taimtosponsoralargequantityofactivities,,discounts,’’[3]http://cache./downloads/aboutus/,posedoftheChiefExecutiveOfficer,theChiefFinancialOfficerandfourExecutiveVicePresidentswhoarerespectivelyworkingfordifferentareassuchasfinance,marketing,humanresource,,