文档介绍：摘要
随着社会经济的快速发展和人们日益提升的对物质生活的追求,消费是自然地成为当代社会所必不可缺少的一项社会活动。人们的消费,不仅受经济因素、传统****惯、社会道德风尚的影响,更受消费者的消费观念的影响。大学生是一个特殊的消费群体,正处于世界观、人生观、价值观的形成时期,他们的消费行为和消费心理直接影响着他们的人生价值观,其消费行为在某种程度上折射出生活状态及其价值取向。大学是一个学校向社会转型的过度阶段,处在这一阶段的大学生,也经历着从学生走向社会的转型过程。因此,我们必须关注大学生的消费观,帮助他们树立正确的人生价值观。
本文首先对大学生消费的研究背景和研究意义进行了详细阐述,然后从大学生的消费方式、消费特点方面分析了大学生群体的消费行为。随后,通过分析大学生的消费现状,总结性地分析了大学生群体的消费现状的原因、最后针对对大学生消费提出了几点建议,帮助大学生树立正确的消费态度。
关键词: 大学生消费;消费观念;消费行为;
Abstract
With the rapid development of social economy and people’s increasing pursuit of the material life,consumption is naturally ing an indispensable activity in the modern society. People's consumption not only affected by the economic factors, traditional habits, social morality, but also are influenced by consumer’s spending ideas. College students are in a special consumer group, and they are gradually in cultivating the world outlook, the life outlook and the values outlook. Furthermore,their consumption behavior and consumption psychology directly influence their life values, and their consumer behavior in some extent reflects their life status and value orientation. The university is a school which is the transition to the social stage, and the college students is also experiencing the social transformation process. Therefore, we must pay more attention to the college students' consumption , and then help them establish a correct life values .
Firstly, this paper talks about the background and significance of the college students’consumption .Secondly,we analyze the students groups’consumer behavior from the university student's consumption mode and consumption ,we summary the cause of college students’consumption through the analysis of present college students' consumption but not the least, some suggestions are put forward to help college students cultivate a correct consumption attitude.
Keywords:college students’ consumption; consumption idea; consumption behavior;
研究背景
社会经济的高速发展和物价的连续上