文档介绍：目录
项目溯源与必要性····································4
项目概况··············································7
第三章市场分析与定位········································11
第四章规划设计··············································19
第五章项目建设与管理······································30
第六章销售计划·············································34
第七章投资预算与资金筹措·································37
第八章财务分析············································
41
敏感性分析············································46
第十章综合评介及结论······································52
绪言
东和江景工程(暂用名)是重庆东和物业公司在渝中区朝天门开发的首个江景住宅项目,是在政府的支持下开发的高尚景观住宅区。东和江景工程依据重庆的经济形势和居民住房的发展趋势,结合项目的“江景+生态+文化”特殊地理位置,充分发挥其地域优势,秉承古人的“立功、立德、立言”人生不朽灵思,创造住宅项目的“户型奇”、“文化浓”、“景色秀”的自然永恒,将嘉陵江赋予项目区域的灵气,充分匠造在东和江景工程项目的每一细微处,使整个项目洋溢着人与自然景观、环境与文化的和谐乐章。
东和江景工程的开发立意是:将中外富有吸引力的建筑概念及户型构思共冶一炉,提供一个富有色彩又有生活写意、亲情、文化、环境特