文档介绍：China Mobile Market Analysis report
(Industry Overview Part)
Sensky Consulting for SK (China)
Contents
Country munication Industry Policy
Current status munication Industry
Communication industry overview
Operators overview
work industry situation
industry situation
Mobile industry situation
Analysis on marketing & sales of munication
marketing & sales analysis
marketing & sales analysis
Comparison of marketing & sales between &
2
Country overview-China’s position in the world
Central China
Total population: 38%
GDP: 30%
GDP per capita: 817 US dollars
ration rate of telephone: 40%
East China
Total population: 34%
GDP: 53%
GDP per capita: 1672 US dollars
ration rate of telephone: 60%
West China
Total population: 28%
GDP: 17%
GDP per capita: 637 US dollars
ration rate of telephone: 25%
Population of China: billion
GDP: trillion US dollars
Population of India: billion
GDP: trillion US dollars
Population of US: 296 million
GDP: trillion US dollars
Population of Japan: 128 million
GDP: trillion US dollars
2003
2004
2005
USA
1
1
1
HONG KONG
10
6
2
TAIWAN
17
12
11
JAPAN
25
23
21
KOREA
37
35
29
CHINA MAINLAND
29
24
31
INDIA
50
34
39
Source: National Bureau of Statistics of China 2005
3
Country overview-PEST analysis
Politics
Society
Economy
Technology
Main characteristics
Conclusions
The largest developing country in the world
A country with centralized system, currently enjoying a steady society. The policies on foreign investments are determined by the State Council
The opening-up policies are of great advantage to foreign investments
There are billion people on the Chinese mainland
In the multi-nationality country, there are 56 nationalities, with Han population accounting for over 91%
10% people have religious faith. There are five official religious bases
R&D spending accounts for % among GDP
There are 900 thousand scientists and mitting