金属质感幻灯片案例.pptx

文档介绍：Kent Wertime
Chief Operating Officer Ogilvy & Mather Asia Pacific
The DigiMarketing Imperative
Tectonic Changes
The Global User Base
Source: /
1996
Asia
44% of global
2012
. %
Rest of world
%
. 66%
Rest of world
34%
China %
Japan %
India %
The Digital Device Shift
1 Million new devices connected daily
The Digital Device Shift
Toward 10 Billion
8
DigiMarketing Shift:
A defining topic for a generation of marketing
Three Eras of Digital Marketing
New & Experimental
90’s
Mass & Mainstream
00’s
Predominant & Pervasive
10’s