文档介绍：APQC munity Call
October 22, 2009
Using Stories and Images municate with
Leadership about Innovation
Presented by Marisa Brown, APQC
Housekeeping
You may enter your question in the Q&A window to
the right of your screen.
Type in your question and click send.
All questions will be answered during the Q&A session at the
end.
©2009 APQC. ALL RIGHTS RESERVED. 2
Announcements
APQC’s 15th Annual Knowledge
Management Conference Call for
Presentations
Now open: 010call
Ends November 20, 2009
KMWorld 2009
Nov. 17-19
San Jose, California
Attend sessions by APQC’s President Carla
O’Dell and Senior Project Manager Darcy
Lemons
©2009 APQC. ALL RIGHTS RESERVED. 3
A picture is worth a thousand words…
We municate and share knowledge and
information daily
municating with senior leadership, the
conventional wisdom is that you get no longer than an
“elevator speech” to make your point
How can you condense something as multi-faceted as
“innovation” into a small sound bite?
Use pictures and images.
Complex stories can be described with just a single still
image or story. An image may be more influential than a
substantial amount of text.
The power of the image is stronger than just words
alone and can permit large amounts of data to be
absorbed quickly.
©2009 APQC. ALL RIGHTS RESERVED. 4
New Product and Service Innovation:
Improving Front-End Effectiveness
This APQC consortium benchmarking study
concluded in November 2008.
I’m going to share selected findings that show how
some panies are using stories and
images municate with senior leadership
about innovation.
In the “fuzzy front end” stage when assumptions
are greater than knowledge of new products,
services, or businesses, it is important that an
organization measure and manage people,
processes, and projects appropriately.
Focus is on Shell GameChanger and Ethicon Endo-