文档介绍：April, 2002
Overview of E-business Lessons
Discussion Document
. Kearney, a strategy consulting firm, joined together with NAHS’ international business program to help launch ATCO’s e-business
Business strategy framework overview
Online order form lay out
Key Lessons
Online store lay out
Conducting market research
Online credit card processing
Discussion
Topics
Key order ponents
Lay out petitors’ order forms
Best-in-Class site order forms
Initial page lay out
Catalog lay out
Types of questions
Market research framework
Question development exercise
Overview of credit card processing options and costs
Presentation by Bank of America credit card processing offering
Customers, competitors, capabilities
Key Lessons
Before starting an e-business it is important to consider the needs of your customers, petitive environment, and the capabilities of anization
Business Strategy Frame Work
Customers
Current customers
Potential customers
Competitors
petitors
Brick and motor stores
Company
Current capabilities
Potential alliances
Customers
Why do current customers buy from you?
What needs of your potential customers are not being fulfilled today?
Competitors
Who are petitors?
How petitors distinguish themselves in the market place?
What is petitive advantage in the market place?
Company
What current capabilities can be leveraged in pany’s online store?
What potential alliances could be formed to help make the e-business essful?
Key Questions
Business Strategy
Creating the layout of an order form is a two step process
Customer information collected by e-business
First Name
Last Name
Billing address
Credit card type, account number, and expiration date
Information provided by e-business to customer
Item number confirmation
Item description confirmation
Item cost confirmation
Order confirmation number
Expected delivery date
Amount of required information
What information is critical to ensuring a essful transaction?
How can we limit requests for n