文档介绍：KFC
History and Sign of KFC
In recognition of his contribution to his home, Kentucky gave him the honorary title of Colonel Sanders.
Colonel Sanders a suit, gray-haired and bearded image of the goat has became an international brand.
which is the best symbol of KFC.
KFC's values
Our mission
Our expectation
Our belief
Our work attitude
KFC enterprise culture
Service and the pursuit of excellence
Attention and perfect service quality
"Positive, encouraging."
“Restaurant manager first”
Work, to excellence
Main business strategy
e more brand integration, the leader
In a restaurant, let consumer can enjoy two gourmet brand and more choices
Main business strategy development
Mode of operation
Fast-food chain form
Industrialized production
Standardized products
Employee localization
Raw materials are imported
Provide condiment and beverage supplier directly
Fried chicken burger and fries and in-store processing
A new kind of food per month
Company annual meeting, each management department within the group with partners, vendors and mutual cooperation and the future direction of development are discussed, the exchange of experience, make each other to strengthen munication, promote enterprise cohesive force, and the pursuit of e