文档介绍：麦肯锡咨询报告
Knowing Your Markets and Assessing petitors PANY BUSINESS BUILDING MARKET ANALYSIS WHY DO YOU DO IT MARKET ANALYSIS FIRST STEPS MARKET ANALYSIS EXAMPLE SEGMENT SIZING MARKET ANALYSIS NEXT PETITOR ANALYSIS WHY DO YOU DO PETITOR ANALYSIS FIRST PETITOR ANALYSIS PETIVE PETITOR ANALYSIS PETITIVE PETITOR ANALYSIS EXAMPLE PETITOR ANALYSIS NEXT STEPS MARKET PETITOR ANALYSIS INFORMATION SOURCES McKINSEY INCREASINGLY INVOLVED GLOBALLY IN BUSINESS BUILDING SPEAKER PROFILE LAN-07191-ZXX Footnote Source Sources Unit of measure CONFIDENTIAL This report is solely for the use of client personnel No part of it may be circulated quoted or reproduced for distribution outside the anization without prior written approval from pany This material was used by pany during an oral presentation it is not plete record of the discussion Document Date LAN-07191-ZXX March 6 2000 Sample business plan – Table of Contents Value proposition Market petitor analysis Marketing and sales model Financial projections anization and management Time line Key risks Focus of today Imaginary pany Focused portal for munity merce Validates value proposition Facilitates construction of the revenue model Focuses the strategy Crucial business ponent Step 1 Step 2 Step 3 Step 4 Step 5 Review the total market and industry dynamics Divide relevant market into customer segments Select segmentation criteria Describe each cu