文档介绍：上海交通大学
硕士学位论文
基于用户体验的购物网站设计中可信赖感研究
姓名:喻中华
申请学位级别:硕士
专业:设计艺术学
指导教师:张帆
20080101
基于用户体验的购物网站设计中可信赖感研究
摘要
本文以购物网站用户体验中可信赖感为研究课题,是对用户的一种
感性体验的研究。这种感性是以网络技术的可信性为基础的,同时需要
协调好整个网站的设计;在兼顾可用性的同时,还要提升用户的感性体
验。提升购物网站的可信赖感,能够让人们放心的网上购物,并能节省
人们比较购物的时间,从而达到购物网站给人们生活带来便利的真正目
的。
用户体验设计本来就是属于以用户为中心的设计的,但本次研究结
合了传统的以用户为中心的研究方法和感性工学的研究方法来分析用户
的可信赖感需求;尝试用感性工学的方法设计网站的功能模拟用户对事
情的感性体验;建立了可信赖感体验量化模型。
本次研究从用户为中心设计方法入手,从用户的网上购买心理、动
机、过程出发,定性地得出了对购物网站的用户体验需求。然后通过可
用性测试和问卷调查等方法细分了用户需求。按照感性工学的方法,分
析了可信赖感与网站设计过程中各阶段的设计元素对应关系,研究了各
设计元素的感性特性,最后设计了新的购物网站。然后设计了用户体验
可信赖感量化模型,来评估设计结果。
关键词:用户体验,感性工学,可用性,可信赖感,购物网站
STUDY ON THE CREDIBLY OF ONLINE SHOPPING
WEBSITE, BASED ON USER EXPERIENCE
ABSTRACT
This thesis focus on the study of credibly of online shopping website,
it’s belong to user experience study, which should concern on user’s
sensibility. Credibly of online shopping website is based on user’s trust on
web technology, it also demand scientific website design flow and usability.
A lovely online shopping website with good credibly can be used efficiently
by decreasing time which users spend paring goods and websites, so,
we can say nice credibly can make people more happy and efficient when
shopping online.
Although user experience design is belong to User-Centred Design, I
didn’t only chose traditional UCD methods on this study, bined it
with Kansi engineer methods, which it’s more suitable in dealing with
sensibilities. This study also concerned on how to design navigation process
to simulate people’s experience on doing a thing. In the end, I set up a
credibly quantification model to evaluate users’ experience on using an on
line shopping website.
The study started from user requirements which found by research on
users’ motivation, psychology and processes of online shopping. By finding
the corresponding relationships between Kansi images and characteristics of
website elements, I designed an onl