文档介绍：BRIC Auto Markets Offer ‘Exceptional’ Growth Opportunity and Largely Untapped Strategic Potential, Says New Study by The Boston Consulting Group
DETROIT, January 21, 2010—For at least the next decade, the future of the automotive industry lies in the BRIC countries. Together, Brazil, Russia, India, and China will account for more than 30 percent of the world’s auto sales in 2014—while also offering significant opportunities for cost-effective R&D, sourcing, and manufacturing, says a new report released today by The Boston Consulting Group (BCG).
Yet, although virtually all multinational automotive OEMs and tier 1 suppliers have set up operations in the BRIC countries, panies are not fully capturing those markets’ strategic potential because their operations are not deeply localized—broadening their work beyond the largest cities or establishing engineering centers to ponents locally, for example.
Because the BRIC countries differ dramatically in market development and local capabilities, as well as in consumer preferences, companies must devise country-specific approaches to localization, as well as strategies that span all four countries, BCG contends.
“panies cannot eed in these markets by offering one-size-fits-all products, processes, or approaches,” said Nikolaus S. Lang, a Munich-based partner and the lead author of the report. “To realize the full value of localizati