文档介绍:分类号密级
U D C 编号
本科毕业论文(设计)
题目成功的商务谈判战略
The Strategies of essful Business Negotiation
系别继续教育学院
专业名称商务英语
年级
学生姓名
学号
指导教师
二0一一年十月
The Strategies of essful Business Negotiation
Zhang Shi yu
Tutor: Wu qiong
October 2011
Acknowledgements: I would like to give my sincere thanks to my supervisor Prof. Wu Qiong for teaching me how to write my research paper and helping me generously to revise it. Meanwhile, I want to thank the College Library from which I got enough useful information, with the help of which I finished my paper. And also I would like to thank all my classmates who gave me lots of helpful suggestions.
Abstract:Business negotiate is the economy in all types of business, in order for two (or more) in line with the views of the negotiations and consultations carried aim of business negotiations is to change the relationship between each other and exchange views with a view to reach a collaborative process for the mutual demand. The ess of the business negotiation involves: establishing a target of negotiation; collecting information; making a negotiation plan; some strategies of business negotiation and excellent language arts.
Key words: negotiation; target; information; plan; strategies; language arts
摘要:商务谈判是人们在各类经济业务中,为使双方(或多方)的意见趋于一致而进行的洽谈磋商。通过商务谈判,其目的是改变相互间的关系并交换观点,以期达成协作的求同过程。一个成功的商务谈判包括:确定谈判目标,收集信息,制定谈判计划,一些谈判策略和出色的语言艺术。
关键词:谈判;目标;信息;计划;策略;语言艺术
Contents
Acknowledgments ⅠAbstract Ⅱ
摘要 Ⅲ
1. Introduction 1
2. Concept of Business Negotiation 2
Concept of negotiation 2
Business negotiate 2
Features of business negotiation 3
The basic principles of business negptiation 4
basic strategies of business negotiation 6
for Negotiation 9
Choosing the negotiation team members 9
a target for negotiation 12
Making a feasible negotiation plan 13
-To-Face Negotiation 14
17
Introduction
Business affairs negot