英语本科毕业论文-商标语的翻译.doc

文档介绍：本科毕业论文
商标语的翻译
学生姓名:
学生学号: 200310206044
院(系): 外国语学院
年级专业: 2003级英语本科4班
指导教师:
二〇〇七年五月

The Translation of Brand Names
Yang Shangjuan
Under the Supervision of
Peng Xinyue
School of Foreign Languages and Cultures
Panzhihua University
May 2007
Contents
Abstract……………………………………………….………………………..……Ⅰ
Key Words…………………………………………….…………..…………………Ⅰ
摘要……………………………………………….…………………….……..…….Ⅱ
关键词….……………………………………………………......................................II
Introduction................................................................................................................1
Ⅰ. The Principles of Brand Name Translation...………………….……….…............2
A. Advertising Nature of Brand Name Translation……………………………...2
B. Inductive Principle of Brand Name Translation………..........................………2
C. Aesthetic Principle of Brand Name Translation……………….……………….3
D. Equivalence Principle of Brand Name Translation…………….…..…………4
E. Observing the International Standard……………………...…………………4
F. Observing Our Country's Relevant Law………………….………..…….……..5
Ⅱ. The Methods of Brand Name Translation………….……………….…….………6
A. The Method of Chinese Pinyin………………………………..………………6
B. The Method of Paraphrase…………………………………….………………7
C. The Method of Transliteration…………………………………………………7
D. The Method of Word-Building………….…………………………………….8
1. The Method of Piecing Together and Adding Affix……………………….8
2. The Method of Misspelling……………………….….……...……………8
3. The Method pounding Words…………………………………….....9
4. The Method of Using the Corresponding English Words…….….…………9
Ⅲ. The Cultural Taboos of Brand Name Translation…………………….………......9
Ⅳ. The Problems in Brand Name Translation………………….…….……………...11
Conclusion…................................................................................................................13
Acknowledgements......................................................................................................14
Bibliography………………………………………..…………………