文档介绍：【海交通大学
硐士学位论文
考虑消费者偏好和感知的产品线设计与定价研究
姓名史天琴
申请学位级别硕
专业管理科学与工程
指导教师,田澎
20100101
中文摸要
考虑消费者偏好和感知的产品终设计与定价研究
交
并葛重分桦了广哉织设求汪笺、
题。余沥,本文钊寸伟多亩线决没砂究小的所个间题返仁了外析
第个闭瘟怀坊者炳考偏好闯情深下仪们实玟
从雀的居性汀分鲜闯咤经万,坂用闾合春暗仕分林汁
的交站统设计椿聚,诱述握山林应以彗沈,实顺烨仰交
文京泊11丁基二报资者偷虹的堤伟广咤线详计升进仁广
,仑升闭的市挂传屋
贺
产佳
恺,生产技不配益刘生产成本、仁质成永、献货成本等祖消贺
经考侯图传楠的裕伶之分,结出不I算河上仪最伐品线诗计与怡传泓箔、
最吊,悲经伟文八海用文至阡尽陈怡和札林问兔方闯。
关镭词,广启线,广品许计,定价,治要者伯妇,济赏育怪
【浩尘人个颊万孕i文
PRODUCTLINEDESIGNANDPRICINGCONSIDERING
CONSUMERPREFERENCESANDPERCEPTION
ABSTRACT
ThisthesisfrtintroduceshedefnitionandmeaningofProductLineandpointsu
thesignificaneeofproduetlineesearchbyidenthingbohposiiveandnegativeefiecteof
productlinedecisiononanm,Sccondybishesisevicwsandsummarzesicrising
lieratursonproductlinewithafocusonthreedecisionmakingstudicspoductlncdesign
roductlinepricingandproductlineproduetionplanningThindybwoproduetlinedesign
andorpcingproblemsareeniensivelyanalyzed
ThefistpmblemstheproduetlinedesignconsideringeonsomerprefereneesByco
sidcringaproductasacombinatonofseveralatributesandevelsthehesisadoptshybrid
conioint
alysisinaproductlinedesignmodelwithvariousbjectivesComesponding
appoxiimationaleoritinisputforvardtotbisNPhardproblemwhiichshowsgoodperfor
Imancewhencomparedwilhaecuntealeoriin,Asanextendedapplicatonproduete
designofsecunesinvestmentfndbasedoninvestorypreferencesiinoducedandre
searchedusinghenewmodclsandmethodsalongwithancmpincalesearThesecond
questionstheproductlinedesienandprcingbasedonconstmerperceptionwithdiferent
marketinfonmationOptimalproductlinedesignandpfcingdecisionsareanayzedwhen
ImarketinfomationfallintonnationandasymmeiicintonnationjproductionIeehnology
produetioncostsinventorycostsandshonagecostyandconsumerperceptonconsumer
orhighorlowreserationpncejarekenintoconsideration
Finalyasummanyispresentedandimiationdiscusedalongwithapreviewofsomc
Possibleextensionsanddiectonsofrelentiopies
KEYWORDSProduetLine,
Percepten
上浩途大学学位文创忍页暗
木A才朋皂坂木阡,锋工
朐育
白余才
X人
学肖文作者符名,河万崃
日
期35年厂左月
上浩途大学学位文版权借阮排书
文
标
木
文