文档介绍：郑州大学西亚斯国际学院
从广告语言及创意看中美文化差异
The Chinese-American Culture Differences in the
Language and Creativity of Advertisement
姓名
学籍号
专业
商务英语
级别
2007
系别
外语学院
指导教师
填表日期: 2011 年 4 月 18 日
The Chinese-American Culture Differences in the Language and Creativity of Advertisement
从广告语言及创意看中美文化差异
ID NO. 20071411432
Tan Beijia (Tara Tan)
Submitted as a partial fulfillment of the requirements for
the Degree of Bachelor of English
SIAS International College of Zhengzhou University
April 18, 2011
Faculty Advisor: Yao Yujie
Acknowledgments
I would like to express my sincere appreciation to my supervisor, Ms. Yao Yujie, for all her support and encouragement through the whole process of my writing and researching, and for her ments and advices on my thesis in all aspects. Without her great patience and generous help, pletion of this thesis would not have been possible.
Also, I heartily thank all other teachers who have taught and instructed me during my course.
Finally, my special gratitude goes to my family and my close friends, who have shown care, love and expectation throughout my thesis writing. They always stand by my side whenever I need them. It is my fortune to have them all in my life.
Abstract
With the globalization of politics and economy, the economic and cultural exchanges with foreign countries are increasing. As a specific carrier of culture, advertisement has e a significant instrument in cross-munication. Besides, advertising is subordinate to culture, and influenced by culture. A sharp contrast does exist in culture differences between China and America, so do the advertisements which can be traced in the language and creativity of advertising.
Advertisements are products of economy. In cross-munication, each countries histories, values and thinking patterns are unique, thus the cultural contrast is inevitable. When Chinese advertisements showing in the global market, there is a crash between Chinese traditional cultu