文档介绍：Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
7–1
Foundations of Planning
Chapter7
Management
Stephen P. Robbins Mary Coulter
tenth edition
Goal is the starting point of management
To establish a clear and proper goal is the precondition for scientific management and the foundation of all work
Importance of goal
Goal - the criteria
for decision making
Good goals can
motivate employees
Goal – the foundation for coordinating the relationship between positions and departments
Goal attainment is the standard
for measuring work
Goal – the guidance
for action of all work
Life path of Harvard Elites
Conclusion:goals impose great influence upon one’s life
10% Clear and short term goal
3%
Clear and long term goal
27% No goals
60%
Vague goals
In 1970
3%
essful in different fields
10%
Continuously realize their short term goals, professionals in all walks of life
60%
Middle and low level with stable work and life, with no outstanding ess
27%
Miserable life, lots plaints about the society and other people
In 1995
Features anizational goals
1)difference
2) diversity
3) hierarchy
4) timeframe
1. 1 Why not planning?
No time to plan
Planning is useless
Not know how to make a plan
Plan will e a restrain
What is planned can not be finished
The situation is changing too fast for the plan to follow
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
7–5
1. 2 Why plan?
direction assemble resources
Objectives action guidelines
Pathway reduce uncertainty
Methods improve efficiency
Responsibilities motivating
Measuring/controlling achievements and ess
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
7–6
Importance of Planning -- Planning is most important managerial activity -- In China, planning is not attached enough importance in real work
I often have great objectives, why cannot they be realized?
According to management theories, if there is no good planning and implementat