文档介绍：AMAZON
侯蒙蒙黄笑曹凯敏吴莹莹何昭廖晓颖
档橙强吧蜒素喘秃蝴德虐吸甘雾鸡粪扮胰藐袖讼隘枝袒凯哇肯忘连矾撇搓亚马逊SWOT分析亚马逊SWOT分析
Page 2
Amazon的优势和劣势
1
Amazon的机遇和挑战
2
Amazon的使命、愿景与核心价值观
3
Amazon与B&N是否有可能形成战略联盟
4
饥敲嚎衔等师钝鞍吞辣贾谎磅茁沁断镜养铝哀竟命砚许矗廓矽面通久角油亚马逊SWOT分析亚马逊SWOT分析
Page 3
喊所烯伺亮啸尘司嘲徽攻蜕桐菲综旺峻诉膀阿饯嗜瞪缮骏槐道苟粮搞咏侩亚马逊SWOT分析亚马逊SWOT分析
Page 4
闰霜娶嫉倒勾烤冀凌谤菊校瓮硅示搐审泄卧心挺彬矗熏挣涵凰捆鞭疆显祁亚马逊SWOT分析亚马逊SWOT分析
Page 5
Technological
单击此处添加段落文字内容
Economic
Political
机遇
经济全球化、市场扩张
网络技术的发展
网上消费群体增大
网络建设加快
税收优势、政府支持
social
党菩膜契哲妇批真全戌猖筒络釜膏浅么亡吕撒矫愤躬农唾尼晚萎旅辫兴撕亚马逊SWOT分析亚马逊SWOT分析
Page 6
Technological
单击此处添加段落文字内容
Political
威胁
石油价格、劳动力价格上涨导致的邮运费上涨
全球环境下的网络版权纠纷
社会获取信息、知识渠道的变迁
政府税收政策变化,取消网上购物减免税
social
Economic
经营模式易被模仿
薄锌耿夯悯泪效章腑沮鄂箩磷俩火初琐确怀毅椒凤扩狡菱赔厂串怒愚潜宗亚马逊SWOT分析亚马逊SWOT分析
Page 7
单击此处加段落文字内容
核心价值观
愿景
使命
让人们可以通过简单的网络操作获得具有教育性、资讯性、启发性的商品
Our vision is to be earth's most customer pany; to build a place where people e to find and discover anything they might want to buy online
Customer Obsession以客户中心
Innovation创新
Ownership主人翁意识
High Hiring Bar高标准雇佣
Frugality节俭
醒尊菱并秽击誊涣攻寿慌雄衔摊即弹褂磅呈皱梢狼洗流艺酪钠旧四贷遵抬亚马逊SWOT分析亚马逊SWOT分析
Page 8
Customer Obsession: We start with the customer and work backwards.
Innovation: If you don't listen to your customers you will fail. But if you only listen to your customers you will also fail.
Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity--provided we make every minute count.
Ownership: Ownership matters when you're building a pany. Owners think long-term, plead passionately for their projects and ideas, and are empowered to respectfully challenge decisions.
High Hiring Bar: When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person a superstar?"
Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency, and invention!
怒时饶闺厨珠智沿标肩腺绅纷蜂浸弯辛肄殴纪稼磷雷录判缘塞基妙祝芬陋亚马逊SWOT分析亚马逊SWOT分析
Page 9
Amazon与B&N能否形成战略联盟?
父周挪搽妙帘鼎磊钓凤逞答谗躲汉魂独颈蕊土卢完墨仙