文档介绍：浅谈现代农业的休闲营销
摘要
随着中国加入WTO,中国农业必将面临更激烈的国际化竞争和更大的挑战。党中央一直把农业和农村经济工作作为一件大事来抓,而增加农民收入历来是农业和农村工作的主题,也是新时期农业和农村发展的战略任务。多渠道增加农民收入将面临着新形势和新问题,对此我们必须要有新思路、新举措、寻找新亮点,而且要把亮点转化为热点。
农民增收的基本要看农产品是否与市场需求结构相适应,是否满足消费者需求,在调整农业结构中,必须要有发展当地特色产业、特色经济的主动意识,因地制宜地发挥区域资源、市场、经济、技术等方面的比较优势,发展本地优势的农产品,逐步形成具有本地特色的农业主导产品和支柱产业,做到“人无我有,人有我优,人优我特”。只有这样,农产品才能在激烈的市场竞争中利用自己的比较优势,获取属于自己的、比较理想的经济效益。“农产品”的概念也应不断拓展,不光有实物产品,还具有“精神产品”,也就是说向城市居民提供“吃苦、贫困”产品,也可以获得利益与成功。为此,笔者提出了发展现代休闲农业这一新型的特色农业。
【关键词】休闲农业旅游模式农家乐
Abstract
With China's accession to the WTO, Chinese agriculture will face more intense petition and challenges. The Party mittee has been the work of agriculture and rural economy will catch as an important matter, and increasing farmer e is agriculture and rural work on the subject, is new period agriculture and rural development strategic task. Much channel increases farmer e will be faced with new situation and new problems, we must want to have new thinking, new move, seek new bright spot, but also to highlight into hot.
Farmer e basic to produce whether suits with photograph of market demand structure, whether to meet consumer demand, in adjusting agricultural construction, must have the development of local characteristic industry, characteristic economy initiative consciousness to suit one's measures to local conditions, play area resource, market, economy, technology and other aspects of parative advantage, development advantage of local agricultural products, and gradually formed a local characteristics of agricultural products and the pillar industry, that "people have me have, people I have excellent, excellent people, I". Only in this way, produce can be in the intense petition in the use of parative advantages, access to their own, better economic benefits. " Produce " concept should also continue to expand, not only have physical products, also has a" spirit", that is to say to city residents with " endure hardship, poverty" product, also can gain benefits and ess. For this, the