文档介绍：内容摘要
随着我快速提高,人们对货物送达的时间要求越来越高。不仅传统的文件、包裹,而且越来越多的高价值、小批量、个性化的货物都成为快递的托寄物内容。因此我国快递业出现了国营、民营,以及外资企业相互竞争的市场状况。不管是国营类大型的快递企业如何在激烈的竞争中制定有效的策略,谋求长足发展,形成连通国内外的可与外资巨头抗衡的强大竞争实体。还是民营类中小型的快递企业如何解决成本问题和找准市场定位成为我国快递业业内人士的一个关注问题。本文分析了我国国内快递市场的发展及状况,针对国内快递市场的竞争现状,以及影响快递企业竞争力的三个主要因素:服务区域、服务价格和服务水平,提出了竞争战略(成本领先战略、差异化战略和集中化战略)的策略。通过战略管理来提高我国快递企业竞争力的关键途径。
关键词:快递、国内快递业、快递产品、竞争战略
ABSTRACT
With the rapid increase in China's economic development level, it served the time the goods e increasingly demanding. Not only to traditional documents, parcels, and more and more high-value, low-volume, personalized care goods have e a courier sent material content. Therefore, our courier industry had owned, private, and peting in the market conditions. Whether state-owned express delivery of large-scale enterprises in the petition to develop effective strategies to pursue rapid development, the formation of domestic and international connectivity to contend with petition from giant foreign entities. Private classes or small and medium enterprises how to resolve delivery problems and identify the cost of market position as China's express delivery industry, an industry concern. This paper analyzes the domestic express market and the conditions petition in the domestic express delivery market situation and affect petitiveness of enterprises express the three main factors: the service area, service prices and service levels, petitive strategies (cost leadership strategy, differentiation strategy and focus strategy) strategy. Through strategic management to improve petitiveness of China's express delivery business critical path.
KEYWORDS:Express, The domestic express industry,The Express products, Competitive strategy
正文目录
第一章引言 1
第一节选题的背景与意义 1
第二节研究的基本内容与拟解决的主要问题 2
第三节研究的方法与技术路线 2
第二章文献综述 4
第三章国内快递公司的竞争状况和竞争力比较 8
第一节国内快递公司的竞争状况 8
一、竞争格局分析 8
二、市场竞争形势发展概况 9
第二节国内快递公司的竞争力比较 10
一、服务区域 11
二、服务价格 12
三、服务水平 14
第三节国内快递综合分类 15
第四节小结 15
第四章快递公司的竞争战略 16
第一节波特的竞争战略理论 16
第二节领导者——顺丰