文档介绍：Education munication strategies for different groups and settings
Teresa H. Stuart1
Cheryl Achterberg2
1 UNICEF Programme Officer for Information munication, UNICEF, Manila, Philippines.
2 Director, Penn State Nutrition Center and Associate Professor, The Pennsylvania State University, USA.
Introduction
Background
Strategies munity out-reach
School programmes
Mass media and munication
Work-site programmes
Conclusions
mendations
References
Introduction
National food and nutrition policy in developed and developing countries emphasises the improvement of the quality of life of its citizens by striving to:
· stimulate and sustain the production and consumption of more nutritious foods,
· promote proper food habits and healthy lifestyles,
· reduce the prevalence of protein-energy malnutrition,
· reduce the prevalence of micronutrient deficiency, particularly vitamin A, iron, and iodine, among vulnerable groups, and
· reduce over-consumption of certain nutrients, particularly fat, saturated fat, sodium, and alcohol.
With the above objectives, nutrition education munication are now recognised as a primary form of intervention in national food and nutrition programmes. Some argue that munication is part of nutrition education. Others maintain that nutrition education is part of munication. Either way, both are viewed as ponents of other nutrition intervention approaches, such as food production, food assistance, food formulation and fortification, supplementary feeding, promotion of breast-feeding, nutrition-related health services, and the provision of a potable water supply (Stuart, 1991).
The ultimate goal of nutrition education is to produce nutritionally literate decision makers who are motivated, knowledgeable, skilled, and willing to choose proper nutrition alternatives (Lewis, 1976). To be effective, nutrition education municate clear messages with a specific behaviour-change goal for target groups (Guthrie, 1978 in Valdecanas, 1985).