文档介绍：KathyMeierVicePresidentMarketing&pany天马行空官方博客:http://t./tmxk_docin;QQ:1318241189;QQ群:175569632天马行空官方博客:http://t./tmxk_docin;QQ:1318241189;QQ群:175569632GeneratingProfitswithIn-Store ValueAddedPromotionsKathyMeier-HarrisburgNewsCo.“MagazinesMakeaDifference”Value-AddedPromotionsObjective:EstablishCredible&MeasurableWholesalerInitiatedPromotionsforBoththeParticipatingPublisherandthePromotingRetailerGoal:CreateExcitementforCategoryBringIntegritytotheWholesalerSystemEstablishContinuityinProgramsOfferedSolidifyFutureParticipantsGenerateAdditionalSalesandProfitsforRetailer,PublisherandWholesalerValue-:Hunting-7titlesFootball-4titlesNascar-3titlesValue-AddedPromotionsResults:FootballPromotionInParticipatingRetailersIndividualTitlesSalesIncreaseRange:+110-240%TotalProgramSales+150%AgencyEfficiencyIncreased15%!2002RetailersRequest for2003!Value-AddedPromotionsResults:HuntingPromotionInParticipatingRetailersParticipatingTitlesSalesIncreaseRange:+100-700%TotalProgramSales+190%AgencyEfficiencyMaintainedPromotingRetailersRequestfor2003!Value-AddedPromotionsHarrisburgNewsCoProgramRegionalSupermarketChainPermanentFloorstandPromotionTitlesRotateMonthlyDisplaysLocatedwithinotherStoreDepartmentsSoldin2-4pocketIncrementsfor4weekDurationBasedonPublisherOn-SaleDateRatherthanPre-EstablishedCycleAuthorizationinChainSALESRESULTS(example)