文档介绍：目录
一、企业简介
企业发展历程·····································03
企业创始人·······································05
二、竞争环境分析
家电连锁行业规模效应分析·························07
波特五力图·······································07
三、国美财务状况分析
销售利润率·······································12
主营业务毛利率···································14
营业利润·········································16
每股净利润(EPS)·································19
市盈率
···········································21
偿债能力分析·····································22
资产管理能力分析·································25
四、国美竞争对手分析
苏宁电器·········································29
京东电器········&#