文档介绍：摘要
博客营销是利用博客这种网络应用形式开展网络营销的工具,是公司或者企业利用博客这种网络交互性平台,发布并更新企业或公司的相关概况及信息,并且密切关注并及时回复平台上客户对于企业的相关疑问以及咨询,并通过较强的博客平台帮助企业或公司零成本获得搜索引擎的较前排位,以达到宣传目的的营销手段,对企业在电子商务环境下开展网络营销与其他网络营销手段相比有着独特的应用价值。
尽管博客已成为一种新型的网络营销手段,但是博客营销的概念和发展策略对于大多数企业来说仍然很陌生。许多企业对于博客营销这种营销手段和营销模式,在观念上还很模糊,还未能认识到博客营销的价值,缺乏对博客营销科学的理解和有效的应用,将博客营销和其他营销方式相结合还处在摸索阶段和念上还很模糊,企业在开展博客营销时候开缺乏切实有效的理论指导,存在着制约因素。本文的中心旨在对企业博客营销价值的分析和探讨,然后针对现阶段企业博客营销还存在某些问题和不足,针对这些博客营销的限制因素,本文提出了问题的解决措施。另外,为了使博客营销的价值能够得到最大化的应用,本文进一步提出了价值优化的解决方案,进而希望能够为企业开展博客营销提供可行的理论支持和指导。
关键词:企业博客;博客营销;应用价值
Abstract
Blog marketing is the use of application forms to carry out such work work marketing tool, companies or enterprises to use blog platform for interaction of such work, publish and update the related business pany profile and information, and pay close attention to and to respond promptly platform client For business-related questions, as well as consulting, and through a strong platform to panies pany blog at zero cost to obtain the search engine ranking than before to achieve the propaganda purposes of marketing, blog marketing, the basic idea is to achieve the marketing information through the dissemination of knowledge dissemination, by influencing consumer buying behavior influence their thinking.
On the basis of this understanding through the right environment for the growth in China's blog describes the development potential of a blog; through blog marketing theory at this stage of research and analysis, drawing on the e of a good theory, put forward their point of view, while through the blog and other online marketing models such as Enterprise Portal, forum marketing, comparative analysis of the characteristics of a blog dissemination; Then, further in-depth to explore the current service in the business merce model, combined with results of theoretical studies at the present stage, analyze work of corporate blog marketing value; and hope to provide some theoretic supports and guidance for the enterprises .
Keywords: business blog