文档介绍：传统美学对现代广告招贴设计的影响
摘要:广告设计,是美学艺术与科学技术结合的产物,而艺术与科技,又同属于广义的文化范畴。文化史人类社会历史实践过程中所创造文明与精神文明的总和。中国传统美学中的审美追求潜移默化地影响现代广告招贴设计思想,而广告招贴设计思想反过来又会影响着传统名族审美观念。中国传统美学为现代设计的发展与创新提供了必要地文化内涵。本文论述了传统美学观念在现代广告招贴设计中的提醒及对现在广告招贴的设计的影响。指出作为外来的招贴艺术,在中国设计者的作品中,时时流露出传统的美学观的影响。分析这些影响,将有助于发展具有中国风格的招贴艺术
关键词: 传统美学文化现代广告招贴设计影响色彩处理
The influence of the traditional aesthetic on modern advertising poster design
Chen peiyu
Hubei University of Automotive Technology,Shiyan,442002,China
Abstract: Advertising design, art and aesthetics is a product of integration of science and technology, and art and technology, but also belong to the same broad cultural context. Practice of human cultural history in the social history of civilization and spiritual civilization created by the sum. Traditional Chinese aesthetics aesthetic pursuit should influence the design of modern advertising posters, and advertising poster design in turn would affect the aesthetic ideas of the traditional family names. Traditional Chinese aesthetics for the modern design provides the necessary development and innovation in cultural connotations. This article discusses the concept of traditional aesthetics in the design of modern advertising posters to remind and design of the present impact of advertising posters. As a poster pointed out that foreign art, works of designers in China, often showing the influence of traditional aesthetics. An