文档介绍：Mercedes-Benz Cars
Sales and Marketing Strategy
MBC Division Day 2012
Dr. Joachim Schmidt
Executive Vice President Mercedes-Benz Cars, Sales and Marketing
1 Mercedes-BenzKecskemét, Division March Day 2012 29, 2012
Mercedes-Benz Cars in 2011
With 1,279,100 units sales of Mercedes-Benz Passenger Cars up 9%
worldwide in 2011
Russia +47%
Canada +3%
Germany -1%
Taiwan +34 %
Japan +4%
Western Europe
(without G.) -1%
South Korea +27%
USA +14%
India +28%
China +35%
Brazil +41%
Group Sales YTD Dec. 2011
2 Mercedes-Benz Division Day 2012
Mercedes-Benz Cars in 2011
essful across all segments –
strong end of lifecycle for B- and M-Class
Group Sales YTD
December 2011
Compact segment C-Class segment* E-Class segment
192,000 (-14%) 412,000 (+20%) 340,000 (+3%)
S-Class segment SUVs** smart
*w/o GLK 81,000 (+0%) 254,000 (+25%) 100,000 (+6%)
**incl. GLK
3 Mercedes-Benz Division Day 2012
Mercedes-Benz Cars in 2011
The smart story continues!
Sales of smart fortwo increased by +6% to 100,000 units in 2011
smart defended segment leadership
in Germany with deliveries
Italy still 2nd biggest market
with 24,000 units
More than 11,000 units delivered to
Chinese customers
Very high growth rates also .
in Mexico, herlands, Poland
and Czech Republic
4 Mercedes-Benz Division Day 2012
Current performance and our targets for 2012
5 Mercedes-Benz Division Day 2012
Firework of new products at Detroit Motor Show and in Geneva
New SL E-Class Hybrids smart for-us
New A-Class C-Class Sport smart brabus electric drive
6 Mercedes-Benz Division Day 2012
Current performance 2012
New sales record in Jan.-Feb. 2012 with units (+13%)
and strongest growth of all petitors
Germany +18% Russia +34%
Canada +22%
Western Japan +33%
Europe +10%
USA +21%
India +8%
China +21%
Retail Mercedes-Benz YTD Feb. 2012
7 Mercedes-Benz Division Day 2012
Current performance 2012
We grow again across