文档介绍：对外经济贸易大学
硕士学位论文
联想集团并购IBM全球PC业务的战略定位与调整研究
姓名:闫国永
申请学位级别:硕士
专业:工商管理
指导教师:马春光
20050401
联想集团并购公司全球业务的战略定位与调整研究
摘要

本文的正文部分共有五部分内容分别是一联想集团发展史及并购
公司全球业务背景简介二联想集团的并购战略分析三联想集团的战略
定位与调整四联想集团战略调整的必要条件和对策五全文总结
本文第一部分阐述了联想集团发展史及并购公司全球业务背景状况
包括联想发展史行业的概况公司业务状况联想并购公司全球
业务过程
本文第二部分阐述了联想集团的并购战略分析包括产业结构分析联想
集团的产业定位及其全球化战略公司的价值链转型及服务导向战略迫不得
已的并购举措并购举措的分析
本文第三部分阐述了联想集团的战略定位与调整包括专业化战略成本领
先战略产品差异化战略品牌战略
本文第四部分阐述了联想集团战略调整的必要条件和对策包括组织结构整
合供应链整合产品线整合市场渠道网络整合企业文化的相互包容与理解
提高管理人员的国际化经营能力制定有效的权变计划增强危机处理能力
本文第五部分是全文总结再次陈述联想并购业务中整合面临的困难
和问题以及对其建议

关键词联想并购战略定位与调整
II
对外经济贸易大学学位论文
ABSTRACT

The paper involves five parts, . Lenovo’s developing history and introducing the
background of Lenovo’s merging IBM’s PC department; Analysis of Lenovo’s mergers
& acquisitions strategy; Lenovo’s tegy orientation and adjustment; Necessary
condition and countermeasure of Lenovo’s strategy adjustment; Conclusions and
suggestions.

In chapter 1, the author discusses Lenovo’s development history and the background of
Lenovo’s merging IBM’s PC department, which includes four aspects, that is,
Lenovo’s development stages; general situation of PC industry; situation of IBM’s PC
business; and process of Lenovo’s merging IBM’s PC department.

In chapter 2, the author conducts analysis of Lenovo’s mergers & acquisitions strategy,
which includes five aspects including analysis of PC industry structure; Lenovo’s
industry orientation; IBM’s turnaround strategy on the value chain and service-oriented
strategy; reluctant mergers & acquisitions; and SWOT analysis of mergers &
acquisitions.

In chapter 3, the author illustrates in detail the Lenovo’s strategy orientation and
adjustment, which includes four aspects, namely, specialization strategy; cost
advantage strategy; differentiation strategy; brand strategy.

In chapter 4, the author discusses necessary condition and countermeasure of Le