商务英语阅读（上册）Unit11.ppt

文档介绍：UnitElevenE-mail:******@TeachingObjectives了解企业营销策略的重要性了解一些成功企业的营销策略了解成功营销策略的特点TeachingEmphasescoincidentallayoutbackboneconsecutivethebottomlineContentTextFastReadingIFastReadingIITEXT“Toyota”ofChinaPre-??,. Atthattime,,covering3,000squaremeters,wasdividedintotwopartswithanarrowaisle:Ononesideweredomesticautomakers,andontheother,,QinLihong,DeputyGeneralManagerofChery’sSalesCo.,smiledwithconfidence.“Wedon'tcareifitiscoincidentalorintendedthatweareinthesameexhibitionhallwithToyota,”Qinsaid.“Itisarareopportunityforus,,we'vegotanopportunitytobeclosetoourgoal.”WhileToyotaisthefastest-developingautomakerintheworld,Cheryisthefastest-,Cheryfeltpressureinitially,butthenmoreexcitement.“Today'sCheryisactuallysimilartoyesterday'sToyota,”Qinsaid.“WehavebeenstudyingToyotainourplanofproductionlines,manufacturingtechnologies,.”JudgingbythelayoutofChery'sexhibitionbooth,,300-square-,,,Chery'sBoardChairman,fromthislineup,peoplecouldseetomorrow',',,negotiatorswillsetatleastthreeobjec