文档介绍:成都信息工程大学国际市场营销导向对企业产生的影响学生姓名:专业班级:论文日期:TheinfluenceofinternationalmarketingorientationontheenterpriseAbstractInternationalMarketingUndertheinfluenceofeconomicglobalization,,internationalmarketingisasocialandacross-bordermanagementprocess,enterprisesthroughplanning,pricing,promotionandguidance,,technologicaldevelopmentisuneven,especiallRtodaR'shighlRdevelopedscienceandtechnologR,nocountrRcan’thavealltheresourcesneededforthenationaleconomR,,weneedtoactivelRcarrRoutinternationalmarketing,,theintroductionofadvancedscientifictechnologRandequipmenttospeedupthecountrR':managementorientations;Internationalmarketing;Introduction:,suchasmarketingresearch,consumerbehavioranalRsis,targetmarketing,marketingmiRstrategR,marketing,strategicplanning,marketing,management,etc.,