国际市场营销英文论文.docx

文档介绍：成都信息工程大学国际市场营销导向对企业产生的影响学生姓名:专业班级:论文日期:TheinfluenceofinternationalmarketingorientationontheenterpriseAbstractInternationalMarketingUndertheinfluenceofeconomicglobalization,,internationalmarketingisasocialandacross-bordermanagementprocess,enterprisesthroughplanning,pricing,promotionandguidance,,technologicaldevelopmentisuneven,especiallytoday'shighlydevelopedscienceandtechnology,nocountrycan’thavealltheresourcesneededforthenationaleconomy,,weneedtoactivelycarryoutinternationalmarketing,,theintroductionofadvancedscientifictechnologyandequipmenttospeedupthecountry':managementorientations;Internationalmarketing;Introduction:,suchasmarketingresearch,consumerbehavioranalysis,targetmarketing,marketingmixstrategy,marketing,strategicplanning,marketing,management,etc.,