文档介绍：论文题目:编排设计的情感诉求

专业:设计艺术学

硕士生:_肖林____

指导老师:_刘西莉教授_

摘要
编排设计是现代设计艺术研究的基础学科,是视觉传达设计的基本表现形
式。编排设计以其逻辑化的视觉思维方式,将文字、图形、符号、图标等设计元
素按其信息分层的视觉传达需求,进行合理的视觉秩序分配。其目的是使受众更
清晰、快捷地解读信息、共享信息。因此,编排设计要强化情感诉求方式,更好
的使受众享受愉悦与惊叹之间,在视觉心理上得到满足,更理性地运用编排语言
使其进行理想的交流与沟通并产生互动。
本文以视知觉心理学的相关理论知识为依据,试图寻找能够满足受众深层次
心理需求的沟通方式。通过研究发现,编排设计的认知过程分为五个层面,信息
本身所具有的现实属性;设计师传达给受众的情感认知;编排设计所展现给受众
的形态;受众的情感认知以及设计师与受众感性思维的交流。针对情感认知过程
的这五个层面,首先提出编排设计情感具有整体性、自由无限性、非理性三个基
本特征。其次,从编排设计的形式美感入手,寻找受众的情感诉求;并分析了时
代因素、民族因素对情感诉求产生的影响。最后,具体阐述同为视觉因素和情感
符号的文字、图形、色彩是怎样在信息传达过程中展现受众情感诉求的。结合当
下编排设计发展的趋势,对未来编排设计的发展进行合理性的推测,以满足受众
对情感的需求。

关键词:编排设计情感诉求认知信息传达

研究类型:应用研究
Subject: The Emotional Appeal of the Layout Design

Specialty: Artistic Design

Name:__Xiao Lin____

Instructor:__Liu Xili Profect

ABSTRACT
The layout design is an important form of munication design. The
layout and design of its logical visual way of thinking, text, graphics, symbols, icons
and other design elements according to their hierarchical munication needs
of the reasonable allocation of visual order. Its purpose is to make the audience more
clearly and quickly interpret information, share information. Therefore, the layout
design to strengthen the emotional appeal, the better to make the audience enjoy the
pleasure and wonder, to be met in the visual psychological, more rational use of
orchestration language make it ideal for exchanges munication, and interact.
In this paper, the theoretical knowledge of the psychology of visual perception,
trying to find the means munication to meet the audience's deep-seated
psychological needs. Through research, awareness of the layout design process is
divided into five levels, the information itself has real property; designers to convey to
the audience's emotional cognition; layout design to show to the audience form; the
audience's emotional awareness as well as design exchange of the division and the
audience's em