文档介绍：Classified Index: University Code: 10075
: NO: 20090757

A Dissertation for the Degree of M. Arts

The Application Study of Chinese Classical
Aesthetics’s”Imago” in Modern Visual
Communication Design

Candidate: Fu Haifen
Supervisor: Wei
Academic Degree Applied for: Master Degree of Arts
Speciality: Art Design
University:Hebei University
Date of Oral Examination: May,2012
摘要
摘要
“意象”是“意”与“象”的统一,是审美主体主观感情融于审美客体之中而形
成的审美意象,审美意象是含有情意的物象,实现了虚实相生、内外表里统一的状态。
“意象”蕴含着审美主体的精神气质,并形成审美主体的精神风貌,“意象”不仅是由
传统的审美心理定势决定,也与审美主体对宇宙生命精神的体验有关。
中国古典艺术的魅力在于首先是有形的、可以感知的、有限的艺术形象,其次是
无形的、难以言传的、无限的胆识又可以铭记于心的艺术意境。中国古典艺术如绘画、
书法、诗词和园林对于“意象”范畴都有不同程度的展现,创造了璀璨的中国古典艺
术瑰宝。
人类审美活动的本质、规律和特点是中国美学研究的对象,而中国古典美学体系
也是以审美意象为研究中心的。“意象”范畴对于视觉传达设计的影响,无非于传递意
象范畴下的艺术开展过程,当代视觉传达设计应该合理利用中国古典美学的“意象”
理论,借助古典美学的元素来指导当代设计实践,在进行设计作品的创作时,设计师
要用一颗虚静空明的心态来看待世间万物的本质。“虚静”就是要求进行艺术创作时候
要排除杂念,保持心态的平静和安静。
设计的魅力在于随着时代的更迭,设计总是引领潮流,推陈出新,不断创新,引
领未来,实现不朽,这种内在生命力的创造,实现了生命常新。这种创造的设计精神,
也是设计师始终不渝的追求。为了追求和保持这种创新精神,设计师应该涤除来自物
我两方面的束缚,还原真实自我,点亮艺术的创新精神,这就实现了当代设计与古典
美学的统一。

关键词:美学视觉传达设计意境意象审美
I
Abstract
Abstract
"Imago" is the unity of "conception" and "image", the aesthetic image formed with the
aesthetic subjective feelings merged into aesthetic object, aesthetic imago is the image
containing affection, which achieves a uniform state of mutual generation of the virtual and
the real, and unity of the internal and the external. "Imago" contains the ethos of the
aesthetic subject, and forms the mental outlook of the aesthetic subject, "imago” is not only
decided by the traditional aesthetic psychology setting, but also related to experience of the
aesthetic subject for the spirit of life in the universe.
The charm of Chinese classical art is that the first it is tangible and limited artistic
image which can be perceived, followed by that it is intangible, indefinable, unlimited
courage and also conception o